Multiple sources confirm that Adele was willing to play ball with the streaming service, as long as the content was accessible only to paying subscribers and not to its freemium users … Ultimately, Spotify decided it did not want to split up its content catalogue, so as to create separate music libraries for paying subscribers and freemium users. Thus, it was essentially Spotify that decided against providing streaming access to Adele’s content for paying subscribers - not the other way around.

(Source: Fast Company)

Who are the most important movers and shakers in social media?

They’re the people and companies changing the game today but whose impact is going to be felt for years to come in everything from music to fashion to philanthrophy.

Meet the 12 pioneers for 2012 - and beyond. Plus: Connect with these innovators on Twitter, Facebook and other social platforms.

See here who Details.com have chosen and why.

After years of turning the traditional brick-and-mortar bookstore business on its head, online retail giant Amazon is now taking aim at the publishing business by getting writers to ditch their publishers in favor of Amazon.

The company is scheduled to publish 122 books this fall in print and e-book form, according to a report from the New York Times …

Amazon is able to sway authors to its cause because it’s becoming increasingly good at offering them the kinds of services typically offered by publishers, like access to fans, sales data, analytics and more.

(Source: venturebeat.com)